Counteroffensive Competitive Intelligence™ Services
Competitive Intelligence is part of your corporate and strategic planning process. It is an aid. Not of value in itself but a very vital tool. Strategic planning without
business intelligence is seriously flawed.
Your competitive intelligence must focus externally, outside the organisation, to provide vital information for
your business. Organisational strategy cannot be developed effectively in a vacuum - you have to know what your competitors are doing and what they will do in reaction to the implementation of your strategy.
But because your competitors can undertake a new strategy does not mean they
will. What they do with their strengths and weaknesses will depend on the personality of the organisation's key decision makers and the corporate culture.
The key is to spend time to know who they are and what they will do. The biggest weakness is not to know them, to think you have no competitors, or to underestimate them and what they know about you.
Counteroffensive Competitive Intelligence™
maintains access to a range of secondary global intelligence sources and a
global network of on the ground specialists and business/ industry
contacts.
This allows Counteroffensive Competitive Intelligence™ to
fast-track the development of client-specific knowledge management
systems, merging external sources with the expert knowledge resources of a
your organisation and your advisors.
Competitive Intelligence tracking is a but one element of a comprehensive approach to knowledge which promotes an early warning system on:
- new products
- acquisitions & mergers
- financial reports
- analysts reports
- strategic issues & forecasts
This can prompt early thought leadership from your management team and
its advisors, allowing for a rapid but considered response to changing market conditions.
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