Competitive Intelligence
Your biggest weakness is to think you have no competitors
. . . or not to know them
. . . or to underestimate them and what they know about you.
Counteroffensive Competitive Intelligence™ will help you to know who they are and what they will do.
Our task is to help you turn business intelligence
and market intelligence into valuable knowledge using competitive analysis.
Learn more here about Counteroffensive Competitive Intelligence™
services like benchmarking,
category analysis, corporate
analysis and industry analysis.
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Company Profile
Counteroffensive Competitive Intelligence™ bridges the gap between information provision, usually accessed electronically, and the strategic planning process. It assists its clients to utilise the growing number of data sources and the increasingly sophisticated level of presentation and manipulation. For some clients, Counteroffensive Competitive Intelligence™
is a complete business intelligence team. For others, it supports the effectiveness of internal analysts and business planners.
You will work with the core team, based in Glasgow, Scotland and which manages competitive intelligence research, assignments and reporting. This is supplemented by a ‘virtual network’ of leading, independent associates in Europe, Asia and
North America.
Counteroffensive Competitive Intelligence™
includes a team of experienced senior consultants with a ‘hands on’ philosophy reflecting past lives as senior managers with leading
corporations. The ceo - Ken Marr - has a broad range of commercial experience in competitive intelligence, knowledge management, marketing, sales, product & systems development and general management.
Sectoral experience is particularly strong in toiletries, household & laundry consumables, food, drink, publishing, textiles, giftware & collectibles and electronics.
Ken is also a director of MJI Business Solutions -
one of Scotland’s leading consulting companies.
Counteroffensive is supported by a Scottish-based research team that co-ordinates primary trade and consumer research, global business intelligence
and market intelligence searching secondary data using competitive analysis
models.
Counteroffensive is a division of Backdate
Ltd. The Backdate family includes specialist e-marketing Internet services from www.marketingebusiness.co.uk, ebusiness directory service www.2ebusiness.co.uk
and directory of the 60s and 70s www.backdate.co.uk.
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