Counteroffensive Service 1

Industry Analysis

Counteroffensive Competitive Intelligence™ will analyse competitive activity in your industry or service sector.

Industry analysis from an expert outside team at Counteroffensive Competitive Intelligence™ is objective, insightful and well communicated. It can either support your own competitive intelligence team or serve as your eyes and ears in your industry.

Counteroffensive Industry Analysis is objective, informed, authoritative.

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The process is:

gather
--- > analyse
------ > insights
---------- > communicate
------------- > convince.

Research shows that organisations are usually good at gathering competitive data. Analysis suffers because of internal bias - you expect other companies in your industry to think and behave like you do and they rarely do so.

Insights suffer because the analysis is biased and suffer more because internal competitive intelligence teams are cautious about making predictions. Predictions which are usually ignored by senior executives anyway because communicating with and convincing them depends on the status of competitive intelligence in your organisation - typically too low.